A new face in the world of business has a few unusual restrictions other young entrepreneurs may not have to face.

Emma Dawes can only work on her burgeoning business a few times a week – because, at just 11, she also has school and homework.

Emma, from Egerton, began her own business Oozed Slime just a matter of weeks ago but has already gained interest and orders from around the country.

She is also in line for a national Business Success award as a Rising Star.

“Emma has always liked sensory things,” said her dad, Chris Dawes, who with wife Lindsay runs the successful Scruffymonkey Web Design.

“She particularly liked Silly Putty and slime when she was very young and it grew from there.”

Slime itself has been around since Ancient Egyptian times but has become a modern phenomenon, featuring in films and TV shows in the late 1960s. It became a popular toy in the 1980s and in the 1990s gained even more young fans thanks to Nickelodeon’s hit show Double Dare.

Emma, who attends Egerton Primary School, was already a fan when one day she suggested to her parents that she take her interest “even further” and start a business making and selling it.

She worked in the kitchen for long hours perfecting the mixture of PVA glue (from Amazon), Slime Activator, colouring and shaving foam (from dad) before she got the correct slimy mixture.

“You have to get it just right or it’s too wet or too lumpy,” she stated.

Next came the online research to see how slime was currently marketed – mostly in America – and what she should charge to cover her costs and make a profit.

As mum and dad’s “day job” is designing websites and offering support to businesses across the UK, an Oozed Slime website was the next step.

Now, oozedslime.co.uk offers “A slime-tastic journey that lets your imagination run wild!”

Emma also has a logo, artwork and business cards for her young business and plans to attend school fairs with her range of goods.

Thanks to food colouring, this now includes several different shades with the best-seller, not too surprisingly, a Barbie pink offering.

She has also just created a clear slime pot and has plans for more adventurous shades to come.

The pots cost £6 each or three for £15 – competitive when suppliers can charge as much as £16 a pot.

Emma demonstrates the fun times with slime with dexterity born of practice and puts videos on her website suggesting different shapes to make

“It does feel nice to handle,” she added. “It makes all kinds of shapes and doesn’t leave anything on your hands.” It also makes a satisfying squelching sound when you knead it!

Chris said: “It’s particularly useful for children with autism as it meets some of their sensory needs and they really enjoy playing with it. This is something we’d like to explore further.”

Emma won a headteacher’s award at school for her business skills as a young entrepreneur. Now, she’s looking to the Business Success awards’ final in Birmingham – but even if she doesn’t win, Emma’s happy with her slimy success so far.